My name is Stefano Pan and I'm a freelance art director based in Italy. I work as a 2D/3D generalist both motion and graphic fields.
Bluworks is my own personal brand that guarantees the passion and the care taken in the projects I realize.
I love video, graphic design and brand identity.
My roots come from illustration which helps a lot while choosing the proper angle view, modeling, color grading and so on.
Everything starts with an idea or a concept that must be visualized.
An illustration or a storyboard are the best way to focus on the creative process and prevent misunderstandings.
I usually start from scratch using a pencil and a blank sheet. Then I turn sketches into the final product (digital or print media), so here are the main software I use.